DATABASE MANAGEMENT

The accuracy and integrity of your database is a critical element in the success of your direct marketing strategy. With this in mind we have developed extensive expertise in the field of database management thus ensuring that your mailings will be delivered to the right customers at the right time.

Upon receiving your data base electronically a complete analysis is carried out to verify the information contained. Our address validation and correction software is directly based on information available from Canadian and American postal services.

Corrective measures
Several measures can be taken to ensure the accuracy of your data base, in order to eliminate repeated or outdated listings. If necessary your data can be reformatted. In all cases our technical department works closely with each customer on an ongoing basis in this area.

Using the most efficient software allows us to handle single or multiple files, both for commercial or residential addresses.

Sorting
Mailing lists are also sorted by region in order to maximize efficient delivery at the lowest possible cost.

Database maintenance
Your database must be kept up to date. To that end, we ensure that all the necessary corrections are made on an ongoing basis. Statistical reports and analysis are provided according to the needs of each individual client.
 

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